Ideology

Once looking at this Mc Donald's advertisement, the audience instantly thinks about visiting a nearby Mc Donald’s. Because the background is so simple and plain, all the audience focuses on is the actual logo of the company therefore it makes the viewers’ minds go to Mc Donald’s and want to eat there, even if they really do not want to. With the text in this advertisement the audience can assume the message is discussing how many Mc Donald’s are located near them. They may get the impression that there is a Mc Donald’s everywhere, or the message could be telling the audience that they are almost near a Mc Donald’s. The sign following the first one just reassures that the viewer is “almost there,” they just have this far to go. We get this impression because of where the signs are located. They were not down the street from one another; they were literally right next to each other. Basically sending an instant reminder to the viewer that they DO want Mc Donald’s and it is not that far from where you they are located. I would honestly say Mc Donald’s is empowered because of the simple fact they keep popping up and making the viewer want to eat at their establishment. But, the viewers may also be empowered because they have the say if they will e going to Mc Donald’s or not. This can go both ways.